Ziftr CEO Bob Wilkins: ‘The Ideal Way to Get Wider Cryptocurrency Adoption is to Incentivize Users’

Ziftr CEO Bob Wilkins: ‘The Ideal Way to Get Wider Cryptocurrency Adoption is to Incentivize Users’

Ziftr CEO Bob Wilkins thinks his e-commerce platform could be poised to introduce the next wave of adopters to cryptocurrency technology. Ziftr itself predates cryptocurrencies, having been founded in 2008 as a way to make online shopping more user-friendly. Among the company’s first tools was a browser plug-in that compared prices across different e-commerce sites, sending users an alert when there was a price drop on something they were thinking of buying. But in the last year, Wilkins has gone from hobbyist miner to crypto-evangelist. “If you believe in the future of cryptocurrency and....


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News Bits 15.12.14

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Exclusive interview with Robert Wilkins ZiftrCOIN CEO

What is your background Bob? I’m an executive entrepreneur with more than 29 years of experience creating, marketing, and selling products to consumer and business customers. Before Ziftr, I spent 11 years as President and EVP with PC Connection, a Fortune 1000 reseller of high tech equipment. I’ve done 6 startups to date, 2 IPOs and I hold multiple patents. I created Ziftr in 2008 and have assembled a team of about 35 talented software engineers, marketers and product managers. Ziftr’s first set of tools, a browser add-on and mobile app that connect shoppers with the best deals at their....