Bitcoin Shop Adds New Features to Its Ecommerce Beta Platform

Bitcoin Shop, Inc. (OTCQB: BTCS) ("Bitcoin Shop" or the "Company"), the operator of the digital currency ecommerce marketplace www.btcs.com, which is undertaking the build-out of a universal digital currency ecosystem, announced today new improvements to its 2.0 Beta ecommerce platform.

Since its recent redesign in October, Bitcoin Shop has been gathering consumer feedback in several key areas. The site, which utilizes the "Intelligent Shopping Engine" to find consumers competitive prices on products now includes:

• An expanded number of retailers from 85 to 256;
• Layered navigation to decrease product search time; and
• Curated product offerings based on popularity and availability.

Bitcoin Shop has curated popular products and categories to provide shoppers with a wide variety of in stock items to choose from. Customers can now filter products by color, brand or manufacturer, and related items are displayed for shopping convenience. The 'My Account' page has been redesigned to accommodate customer needs including billing address, recent purchases, and wish list sections. While customers can still shop with bitcoins, dogecoins and litecoins, the website's currency selector now displays product prices in USD for easy conversion.

Charles Allen, CEO of Bitcoin Shop, commented,

"Our testing has focused on what it is that customers are looking for: value and reputation when shopping online. Now that we've opened our Beta site, we're getting feedback on the right product mix. We've reduced our offerings to just over a quarter million curated products to enhance efficiency and provide an improved shopping experience. We plan to grow our product offerings in the future by applying what we're learning to our Intelligent Shopping Engine."

Bitcoin Shop is nearing the completion of its digital currency wallet which is built on the technology of our strategic partner Gem.co, and looks forward to opening it for beta testing.

About Bitcoin Shop, Inc.

Bitcoin Shop, Inc. plans to build a universal digital currency platform with the goal of enabling users to engage in the digital currency ecosystem through one point of access. We currently operate our legacy ecommerce website (http:/www.bitcoinshop.us/) and are operating our public beta site (http:/www.btcs.com/) where consumers can purchase products using digital currency such as bitcoin, litecoin and dogecoin, by searching through a selection of over 250,000 items. We provide our customers competitive pricing options from 256 retailers through our "Intelligent Shopping Engine".

All ecommerce customer orders are fulfilled by third party vendors. We plan to use our ecommerce platform as a customer on-ramp for a broader digital currency platform. We have been actively partnering with strategic digital currency companies who have technologies, services or products that are complementary to our business strategy by making investments in them and integrating with them.

Digital currencies use peer-to-peer networks to facilitate instant payments. They are categorized as cryptocurrencies, as they use cryptography as a security measure. Digital currency issuances and transactions are carried out collectively by the network, with no central authority, and allow users to make verified transfers.

Forward Looking Statements
Certain statements in this press release constitute "forward-looking statements" within the meaning of the federal securities laws. Words such as "may," "might," "will," "should," "believe," "expect," "anticipate," "estimate," "continue," "predict," "forecast," "project," "plan," "intend" or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. While the Company believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation those set forth in the Company's filings with the Securities and Exchange Commission, not limited to Risk Factors relating to its digital currency business contained therein. Thus, actual results could be materially different. The Company expressly disclaims any obligation to update or alter statements whether as a result of new information, future events or otherwise, except as required by law.