Bitcoin Shop First to Offer

Bitcoin Shop First to Offer "Qlipter" Rotating Clip for Sale to Consumers From Kickstarter-Backed Lulabop Inc.

Bitcoin Shop, Inc. (OTCQB: BTCS) ("Bitcoin Shop" or the "Company"), operator of the digital currency ecommerce marketplace www.btcs.com, which is undertaking the build-out of a universal digital currency ecosystem, announced today that it has signed an agreement with Lulabop Inc. ("Lulabop"), the maker of the "Qlipter" rotating clip hook, to be the first online distributor of the newly introduced product. The agreement also provides Bitcoin Shop exclusivity as the only ecommerce comparison website featuring the product until December 1, 2014 and the only digital currency related ecommerce website to sell the Qlipter through October 9, 2015.

Charlie Kiser, Chief Marketing Officer of Bitcoin Shop commented, "We are excited to be able to offer our consumers the Qlipter. Crowdfunded companies like Lulabop are bringing some of the most innovative product designs to the market. By offering shoppers unique products they cannot find on any other comparisons websites, we hope to drive new users and shoppers to our website. Our belief is that the early adopters of crowdfunded projects will also be early adopters of digital currencies, and ultimately are an appropriate target market for our planned universal digital currency platform."

See Video of the Qlipter here: http://www.btcs.com/qlipter-by-lulabop.html

Mina Yoo, CEO of Lulabop commented, "Bitcoin Shop is expanding the audience we can sell to beyond the scope of our supporters from our Kickstarter project. We hope the Qlipter appeals to the same shoppers that appreciate a website that offers a combination of exclusive and unique products, as well as thoughtful comparison shopping."

About Bitcoin Shop, Inc.

Bitcoin Shop, Inc. plans to build a universal digital currency platform with the goal of enabling users to engage in the digital currency ecosystem through one point of access. We currently operate our legacy ecommerce website (www.bitcoinshop.us) and are operating our public beta site (www.btcs.com) where consumers can purchase products using digital currency such as bitcoin, litecoin and dogecoin, by searching through a selection of over 2 million items. We provide our customers competitive pricing options from over 85 retailers through our "Intelligent Shopping Engine". All ecommerce customer orders are fulfilled by third party vendors. We plan to use our ecommerce platform as a customer on-ramp for a broader digital currency platform. We have been actively partnering with strategic digital currency companies who have technologies, services or products that are complementary to our business strategy by making investments in them and integrating with them.

Digital currencies use peer-to-peer networks to facilitate instant payments. They are categorized as cryptocurrencies, as they use cryptography as a security measure. Digital currency issuances and transactions are carried out collectively by the network, with no central authority, and allow users to make verified transfers.

Bitcoin Shop, Inc.
http://www.bitcoinshop.us/

Forward Looking Statements:
Certain statements in this press release constitute "forward-looking statements" within the meaning of the federal securities laws. Words such as "may," "might," "will," "should," "believe," "expect," "anticipate," "estimate," "continue," "predict," "forecast," "project," "plan," "intend" or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. While the Company believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation those set forth in the Company's filings with the Securities and Exchange Commission, not limited to Risk Factors relating to its digital currency business contained therein. Thus, actual results could be materially different. The Company expressly disclaims any obligation to update or alter statements whether as a result of new information, future events or otherwise, except as required by law.


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