Brave Browser Seeks To Revamp Web Ad Revenue Model Using Bitcoin

Brave Browser Seeks To Revamp Web Ad Revenue Model Using Bitcoin

Brendan Eich, co-founder of Mozilla and creator of the JavaScript programming language, has developed a new browser that will block unwanted web ads and replace them with ads generated by Brave. Eich’s goal is to make the browsing experience easier, to allow users to see ads they are more likely to want to see, and to enable all parties to receive revenue in the process. The last part of this ambitious proposition – remuneration – is where bitcoin comes in. Brave will pay advertisers, users, agencies and publishers in bitcoin. The company has released a developer version of Brave for early....


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Brave Browser’s Ad Replacement System: Vulture in Lion’s Clothing?

Editor’s note: At the request of the Brave team, Bitcoinist will be conducting an interview with the company’s CEO so he can make his case for Brave’s data collection practices. We will publish this interview in full on Bitcoinist.net. Editor’s note (3/13/2016 3:39 PM EST): The Brave CEO did not agree to an interview with Bitcoinist. Instead, an interview between Bitcoinist and “someone from Brave” was discussed. We would like to apologize to our readers for this miscommunication. Brave has since declined any interview with us. Instead, they have opted to leave their input in the comments....

Quotes

Bitcoin is the beginning of something great: a currency without a government, something necessary and imperative. But I am not familiar with the specific product to assert whether it is the best potential setup. And we need a long time to establish confidence. I only talk from skin-in-the-game. If I had money in Bitcoin, I would have reported it. But I don't yet. I am waiting to understand it better, not with my brain, but with my experience.

Nassim Taleb, Author and Risk Analyst