Red Bull Pushes the Envelope with a Bitcoin-Only Vending Machine

Red Bull Pushes the Envelope with a Bitcoin-Only Vending Machine

Attendees at this weekend’s Hackers Congress Paralelni Polis were able to buy Red Bull from a vending machine using bitcoin. The three-day hacking congress sponsored by the Institute of Cryptoanarchy was held in Holešovice, near Prague. The vending machine at the hackers congress is one of several concepts that Red Bull has come up with to generate attention. Red Bull Media House, the company’s media arm, enjoys a reputation for its entertainment or informational value — rather than as simply marketing. Unorthodox Marketing. Red Bull created, produced and distributed Felix Baumgartner’s....


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