Ticketing platforms use blockchain to engage with customers post-pandemic

Ticketing platforms use blockchain to engage with customers post-pandemic

Will blockchain technology help revitalize the concert and event industry through customer engagement? The year 2020 was certainly lonely for many people around the world, as the COVID-19 pandemic resulted in the cancellation of almost all social events and gatherings. As a result, online events have become the new normal for almost every industry. While some may view this as an innovative development, many industries have struggled to exist due to a lack of ticket sales for events. For instance, the billion-dollar concert and event promotion industry has seen a decline in revenue at an....


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