BMW Korea trials a blockchain-powered rewards program ahead of global launch
The car manufacturer is trialing the new blockchain system, which offers customers tokenized loyalty points, before its potential rollout worldwide. Customers of the world-famous car manufacturer will soon be able to claim blockchain tokens as rewards as part of a new membership scheme, called BMW Vantage.The Korea Times reported on Oct. 7 that BMW Korea is the first branch in BMW Group to run a trial of the new scheme and aims to fully launch it in the country by the end of 2020. It successful, the company is planning a global rollout.The points-based rewards program uses blockchain....
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