Magic Johnson Unveils NFTs Showcasing The Basketball Legend’s Iconic Moments

Magic Johnson Unveils NFTs Showcasing The Basketball Legend’s Iconic Moments

Magic Johnson unveiled a new NFT line this week. Sport and NFTs continue to challenge the limits of technology, with American franchises at the forefront of the trend into the virtual domain. The legendary basketball player is the most recent athlete to enter the digital art market with the release of “The anthology: Magic Johnson” […]


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Sports collectible NFTs will have 'tremendous value created,' says Fanatics c...

The NFT market, which includes artwork, sports memorabilia, and trading cards, grew to more than $250 million last year. Basketball legend Magic Johnson has a future with the bulls. No, he's not returning to play for the NBA, but joining a major sports licensing company that looks favorably at the rise of the non-fungible token market.In an interview with CNBC’s Squawk Box today, Michael Rubin, executive chairman of sports merchandise company Fanatics, said the digital and physical collectible market was "exploding" due in part to many spending more time at home last year. Johnson just....

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NFTs celebrating significant basketball moments from the mid-2000s have proved to be a big hit among NBA Top Shot collectors. Trade volume for NBA Top Shot’s nonfungible tokens has skyrocketed over the weekend following the launch of their retro Run It Back 2005-06 packs on Friday, Oct. 15.According to Crypto Slam, daily volume on Top Shot’s marketplace jumped by more than 440% from $829,520 on Oct. 14 to more than $4.5 million the next day. Oct. 16 also saw more than $4 million worth of tokens trade hands.Top Shot’s NFTs feature video highlights depicting key moments from the history of....