Libra rebrands to Diem, hoping to shake off associations
The project is hoping that a new name will help people forget the mass regulatory panic that drowned out Libra's initial announcement. Per a Tuesday press release, the Libra Association is changing its name to the Diem Association.The shift is likely in the hopes of turning the page on Libra's PR. Facebook initially announced its planned global stablecoin Libra in June of last year to immediate regulatory uproar that has swamped the project since. Facebook's involvement has proved especially controversial.The new name uses the Latin for day, as in "carpe diem." The Association's press....
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The Libra Association is rebranding itself as Diem to distance itself from the original multi-currency stablecoin vision as it prepares for a possible 2021 launch.
Facebook’s plan to rebrand its stablecoin project from Libra to Diem has been met with legal threats from a small European start-up of the same name. Facebook has been hit with threats of legal action over its plan to rebrand the Libra stablecoin project to ‘Diem’ from a finance application of the same name.Facebook announced its plan to rebrand Libra on Dec. 1, with the firm claiming the new name would help the revamped project distance itself from the intense regulatory pushback faced by Libra when it was announced last year.Diem co-founder and prominent European fintech investor, Chris....
There are two big questions on everyone’s lips now: What exactly is Facebook’s Diem, and what it will offer its potential 2 billion users? The year 2021 seems to be a big year for the blockchain world as several projects, such as nonfungible tokens (NFTs) and centralized decentralized finance exchanges (CeDeFis), are taking the central stage. Also at the forefront is Facebook’s Libra.Not too long ago, the media was rife with the news that the world’s largest social media network was developing plans for a global digital currency. Then, after a while, it looked like Facebook shelved plans....
Rumors circulated last week that Facebook’s parent company and its partners are looking to exit its troubled cryptocurrency project. Well, it turns out the grapevines were correct. Mark Zuckberberg’s cryptocurrency Diem will not see the light of day. Diem, a cryptocurrency backed by Meta, is shutting down after a series of rebrands, public hearings, and […]
The social media giant has rebranded in hopes of scoring regulatory approval. Global regulators should grant Facebook-backed cryptocurrency Diem “the benefit of the doubt” to greenlight its launch in 2021, a top executive at Facebook Financial said.David Marcus, the head of Facebook Financial, or F2, said that both cryptocurrency Diem and related crypto wallet Novi could be launched next year. Speaking at the Singapore Fintech Festival 2020 on Dec. 8, he stated that regulators should finally let Facebook move forward with its cryptocurrency:“I don’t think what we are asking for is just....