Beer and horses? Combination takes to the digital space with branded NFTs
Is this the 21st-century crypto-themed update to "bread and circuses"? The United Kingdom arm of pilsner beer brand Stella Artois is partnering with a digital horse racing game to release a series of nonfungible tokens (NFTs).In a Tuesday announcement from Stella Artois’ U.K. brewery, the beer brand said users of the digital racing game Zed Run would now be able to bid on Stella Artois-themed skins for their favorite horses. Beginning Tuesday and running until Saturday, crypto users can bid on 50 digital packages featuring nonfungible tokens of the racehorses and original Stella art, as....
Related News
The beer company seems to be taking another step into the crypto and blockchain space with these latest buys. Budweiser, a subsidiary of Anheuser-Busch InBev, appears to have unofficially sanctioned a piece of nonfungible token, or NFT, art after purchasing it for use on its Twitter profile. According to records from the OpenSea marketplace, the beer producer purchased a Budweiser-branded rocketship NFT on Aug. 24 for 8 Ether (ETH), or roughly $25,704. The company used the “Life of the Party” image, featuring three beer cans making up the body of a rocketship, for its official Twitter....
The duo will launch a Budweiser-themed race track, Budweiser NFT passes, racing prize pools starting at $45,000 and three tiers of airdropped Clydesdale NFT skins that are usable in Zed Run. Popular beer manufacturer Budweiser has teamed up with Zed Run to deploy tokenized Clydesdale draught horses in its virtual NFT-based horse racing and wagering game. The latest move from Budweiser adds to the $120,000 it spent on NFT fan art and the purchase of the Beer.eth domain name it purchased via the Ethereum Name Service in August 2021. Zed Run was founded by Sydney-based Virtually Human Studio....
As a part of the partnership, Zeromint will mint and offer exclusive NFTs on the GoChain blockchain, which will be made available for international beer fans via BBA. Brewers and farmers from Belgian Barrels Alliance (BBA) have partnered with Zeromint to offer nonfungible tokens (NFTs) aimed at preserving the UNESCO recognized Belgian beer culture and heritage. As a part of the partnership, Zeromint will mint and offer exclusive NFTs on the GoChain blockchain, which will be made available for international beer fans via BBA. Starting today, the organization will run several BBA NFT....
PRESS RELEASE. UAE – DUBAI, 14 April 2022: Renowned to be a haven of thoroughbred Arabian horses, the Al Sheikh Stud embarks on a strategic journey to accommodate the growing demand for NFTs in the industry. In alliance with Atria Holdings and Finvault; the Stud farm is revving up its finest line-up of purebred Arabian Horses for the new digitized valuation. Joining hands to create a marketplace for NFTs for Arabian horses; Finvault, a Web3 banking platform, and Atria Holdings, investors in innovative solutions; are ushering in a digital era for these high-valued horses. The....
Ready, set, run. This NFT horse racing game just paired with one of the biggest beer brands in U.S. while one of the biggest video game developers and publishers is dipping their toes in play-to-earn. Another day, another slate of NFT headlines. Let’s review a few of the biggest stories in the non-fungible token space today. The Nightly Mint Latest Mint: Budweiser Hits The Ground Zed Running Zed Run certainly sees less mainstream coverage today than it has previously, but the digital horse-racing NFT project – powered cross-chain on Ethereum and Polygon – continues to....