Gym owners aim to bring NFT memberships to wellness clubs

Gym owners aim to bring NFT memberships to wellness clubs

NFT membership models are being leveraged to solve challenges faced by the fitness industry. While many nonfungible token (NFT) projects continue to suffer losses due to the bear market, a number of organizations have begun using NFTs to solve real-world problems. In particular, NFTs for subscription/membership-based models, or loyalty programs, are gaining traction. This point was highlighted in Forrester’s 2023 NFT and metaverse predications report, which notes: “Brands will pivot from ‘cool’ non-fungible tokens (NFTs) towards loyalty. In 2023, brands will shift their focus to NFTs....


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