Supply chain thwacking: VeChain's $100M sponsorship deal with UFC
The multi-year deal will see VeChain’s brand incorporated across multiple UFC marketing assets and reach an estimated 900 million households who watch the events worldwide. Blockchain logistics firm the VeChain Foundation has signed a multi-year marketing partnership with the Ultimate Fighting Championship (UFC) worth nearly $100 million, becoming the UFC’s first-ever Layer 1 blockchain partner.The UFC is the largest promoter and event organizer for Mixed Martial Arts (MMA) and VeChain’s marketing assets and brand will be integrated across the UFC in live events, in-arena promotion, social....
Related News
VeChain has made a series of announcements that look to substantially grow usability and adoption of its native VET token. Supply chain blockchain project VeChain has announced a new partnership with crypto payment services, Alchemy Pay that will allow people to use its VET token as payment in over 2 million stores throughout 70 different countries.The news came alongside its inclusion as a supported token on the recently launched Binance Bridge 2.0.Thanks to partner @AlchemyPay, $VET can now be used to buy goods at 2 million+ stores globally! Using our advanced low-#carbon #blockchain,....
Supply chain management platform hits blockchain milestone as major consensus upgrade nears. Supply chain platform VeChain has reached a milestone in terms of uptime and processed blocks on the VeChain Thor mainnet.The VeChain Foundation posted the achievement on its Twitter feed on Sept. 1, adding that it was “a major milestone that is testament to our public blockchain's scalability, security, and rock-solid stability.”The VeChain Thor network has now surpassed 10 million blocks and was currently processing block number 10,004,141 at the time of writing. Comparatively, Bitcoin has....
In what can likely be labeled as the first DAO vote on a sports sponsorship deal in history, Terra has formally announced their new sports sponsorship deal with Major League Baseball’s Washington Nationals. While the MLB deals with an ongoing lockout, Terra has solidified their first-ever sports engagement, marking a major milestone for the growing […]
The supply chain tracking project has a comfortable cushion in its Foundation treasury, but expenditures were very low through the first quarter of 2022. The VeChain Foundation has released its financial report for Q1 2022 showing that the project amassed an impressive $1.2 billion war chest but only spent about $4.1 million in the quarter.VeChain (VET) is a blockchain project designed to enhance supply chain management.. The Foundation’s May 10 financial report for Q1 2022 outlines its balance sheet as of March 31 and how it spent funds through the quarter. Although the treasury opened....
Real-world use cases and enterprise-level partnerships are just a few factors behind VeChain’s recent breakout to a new all-time high. Real-world partnerships and integrations into thriving industries are some of the best forms of validation for blockchain projects that are seeking long-term sustainability and widespread adoption. They also have the ability to spark rallies that trigger long-term price appreciation as brand awareness spreads. Since February enterprise-level adoption and a wide array of use cases have worked in favor of VeChain (VET), a blockchain-powered supply chain....