Meet Ojamu – A Blockchain-Powered Platform Helping Brands Optimize Their Digi...
With more than 4.66 billion active Internet users, much of the world’s adult population is connected digitally. The Internet and social media allow brands to engage with their target audiences on a personalized and deeper level than ever before. At the same time, brands are fighting a war for consumer attention. Most of them struggle […]
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In the highly competitive marketing industry, predicting trends and being one step ahead of your competition can be the key difference-maker in a campaign’s potential success. Many tried-and-tested campaign archetypes still exist and have been used by leading brands worldwide to market their products. However, trends are changing quickly in modern times, and predicting them is becoming increasingly challenging as consumer preferences change alongside swings in brand sentiment. Due to this ever-evolving change in marketing trends, many marketers seek a new approach through data-driven....
During holiday seasons, technologies such as blockchain will be key to helping logistics companies meet customers’ demands, PricewaterhouseCoopers (PwC) Strategy Principal Andrew Schmahl said this week. Meeting Shoppers’ High Expectations. PwC estimates that this year shoppers will spend 10% more than last. Retailers will also benefit, with 62% of them....
Peer-to-peer transfer agent Ubitquity (Ubitquity.io) has announced the release of its blockchain-powered real estate platform, which it says will “revolutionize” the US real estate industry. Ubitquity launched the prototype Thursday with the aim of adding full transparency to real estate transfer. In a press release issued the same day, CEO Nathan....
Businesses and brands are regularly looking for ways to improve their bottom line and increase sales. An increase in sales and “basket size”, is often achieved by not only getting new customers but retaining the existing ones too. When looking at the way businesses and brands are trying to achieve this, we regularly see the following: Loyalty programmes, online stores that allow for 24/7 sales, and of course jumping on to various social media channels, whether they are relevant or can even be managed – you name it businesses and brands are trying it. There is a clear level of FOMO (fear of....
On Wednesday, the global developer utilizing popular brands, gamification, A.I., blockchain, non-fungible tokens (NFTs), and mobile technology, Animoca Brands announced the company has closed a capital raise for $65 million. Animoca Brands now has an overall valuation of $2.2 billion after raising funds from firms like Liberty City Ventures, Ubisoft Entertainment, Sequoia China, and Dragonfly Capital. Animoca Brands Raises $65 Million In July, Animoca Brands announced the company raised $138.88 million in order to deliver digital property rights via non-fungible token (NFT) technology.....