The Millennial Generation: Banking’s Big Problem, and It’s a Good Thing (Op-Ed)

The Millennial Generation: Banking’s Big Problem, and It’s a Good Thing (Op-Ed)

The Millennial generation is proving to be a large force behind the transformation and disruption of the banking industry. Their distinct habits and preferences will be responsible for reshaping the global economy in the decades to come. Millennials are the largest generation in the U.S. and the fastest growing demographic in the world. Organizations and corporations worldwide are trying to figure out how to engage this generation whose brand relationships and patterns of consumption are distinctive from those of generations past. Young people think differently, consume differently and use....


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