UK Study: Bitcoin Familiar to 71% of Brits but Suffers from an Image Problem
The Digital Currency Council's recently released study on UK citizens reveals that Bitcoin's biggest challenges are around adoption and communications, and that digital currencies have got a persistent reputation problem. It is in light of the call for information made by the government of the UK earlier this month that the American organization the Digital Currency Council released on Wednesday a study conducted by UK strategic research firm, Reputation Leaders, on UK citizens' sentiments on Bitcoin. "This study demonstrates the strong demand for the support of lawyers, accountants, and....
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More than half of Brits are aware of bitcoin, a new survey by communications agency Clarity has revealed. According to the poll, 57% of the 2,000 online shoppers quizzed had heard about the digital currency. Men were more familiar with it than women, with 69% of men having heard of bitcoin versus 45% of women. However, the survey also revealed only 5% of Britons have experimented with cryptocurrencies and most are not interested in using them, either. Just one in five said they would consider using them in the future. Some 7% of the men questioned had bought bitcoin, compared with only 2%....
Image problem for Bitcoin? Bitcoin has an image problem! A problem of its own making and it's a bad image, one that, to some extent, it deserves. The cryptocurrency Bitcoin has gone from a value of cents to being worth over $1,000, and in less than five years. It has now dropped back to less than $500 and, here is the thing, it's not the first time the currency has done this. In 2011, Bitcoin went from 30 cents to $32 before slipping back to $2. People remember the drop because bad news sells papers and a drop of $30 or almost 94% is a great headline, frightening, isn't it. If the currency....
John Biggs has a writing problem. It's terrible. I too know manias. I see them most often among writers who have a mania for writing even when they have nothing to say. Such is the case with John Biggs' recent Bitcoin's Image Problem. First off, Bitcoin's image problem is evident to anyone watching the mainstream media's portrayal of BTC as the domain of drug dealers and terrorists, despite all the evidence to the contrary. Bitcoin's image problem is one fabricated by writers like Mr. Biggs. But let's look at his obvious blunders. Writing students, pay attention. He claims "Its followers....
Who remembers VHS? What about Betamax? The point is that technologies come and go; some succeed and prosper, and some others disappear without trace. Some people are aware of cryptocurrencies but choose not to use them; for many of these people the problem is simply one of trust. It seems that a lot of people do not trust cryptocurrencies and the high-profile collapse of Mt gox certainly hasn't helped things. A recent article on CNN about the future of cryptocurrencies reported that cryptocurrencies have an image problem and it is a huge one. That image problem is stopping Bitcoin, and....
Starting your own business is always difficult. Launching a cryptocurrency business amidst legal uncertainty and Bitcoin’s image problem is even harder. “We literally don't even have a website users can visit for information at the moment,” wrote a popular user named Rune on Bitsharestalk. “Don't get pissed at other people, our publicity sucks because our marketing sucks. We're working to improve it and the new website will hopefully change things and make people start taking us seriously.” Indeed, downplaying the marketing side of things could spell the end of your business regardless of....