7-Eleven Mexico Launches Virtual Currency 'Big Coins'
In a marketing effort, 7-Eleven Mexico announces the launch of its own virtual currency dubbed "Big Coins." The company is looking to retain customers and build its online presence by rewarding engaged consumers. Earlier this week, local franchise 7-Eleven Mexico, unveiled its latest marketing initiative "Big Coins," a loyalty program that is taking the form of a "virtual social currency," according to a company's announcement. Customers will be rewarded with the virtual currency "simply by logging into [the company's] social blog," reading, sharing or commenting on 7-Eleven's products....
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You can now pay with Bitcoin at 7-Eleven stores in Mexico. Photo via Tommy Ironic. We're continuing to see the ability to pay with Bitcoin trickle out into large brick-and-mortar stores in different parts of the world, even when it seems like those stores have not given Bitcoin their stamp of approval. We had many different Subways begin to accept Bitcoin a few months ago, and now you can also use Bitcoin as a payment option at the 7-Elevens and Ghandi bookstores in Mexico. Although these stores are not accepting bitcoins directly, they accept payments from something called the Pademobile....
7-Eleven convenience stores and Ghandi Bookstores in Mexico will reportedly begin accepting bitcoins, albeit indirectly, according to news website El Diario. It's coming together thanks to a payments company/mobile wallet called Pademobile that allows users to make payments directly from their mobile phones. The company's CEO Raul Nogales revealed that Pademobile users can link in their Coinbase accounts in order to make payments. And since 7-Eleven and Ghandi Bookstores already work with Pademobile, it means you can use your bitcoins to buy snacks, pay bills, books, and more. Although the....
Mexico has seen modest Bitcoin market penetration so far but has also avoided any condemnation or over-regulation by government. Bitcoin is seen as a digital asset and is not illegal to use in Mexico. 7-Eleven stores have taken Bitcoin under agreement and merchants are starting to hear about Bitcoin and accept it in larger metropolitan areas. This has created fertile ground for growth and innovation, and the newest application in Mexico may be the best and most useful. Called Volabit, it brings debit card convenience to smartphones in Mexico, making Bitcoin as easy to use as a peso.....
Amazon is launching its own currency later this month. Amazon Coins will only be exchangeable for Kindle applications and games and will only initially be available to US customers. The virtual coins will be valued at one US cent each, so a $2.99 purchase will cost 299 Coins. Amazon will prime the market by giving customers millions of free coins. Amazon said: "When Amazon Coins launches in May, we will give out tens of millions of dollars in Amazon Coins...". Application developers have already been asked to get their software in for review but no other integration is required. Developers....
Bitwage has been making a name for itself through its payroll services. Recipients can choose the currency they want to be paid in, whether that is a local currency or Bitcoin. Mexico is a fascinating country when it comes to the remittance market. There is a lot of money flowing from the US to Mexico on a monthly basis. This has caught the attention of Bitcoin company Bitwage, as they expand their service to Mexico. If it is up to Donald Trump, he will ensure no remittance will be possible between the US and Mexico shortly. While those plans may be vastly overstated, Bitcoin companies are....