Girls Want Gems: App Designed to Grow Bitcoin User Base (Op-Ed)

Girls Want Gems: App Designed to Grow Bitcoin User Base (Op-Ed)

The developers of the Gems app are betting that “female adoption is a key milestone” for Bitcoin to go mainstream. Listen to a group of men talk about Gems and the technicalities of how the app and protocol work, and you’ll hear their excitement about a social app that decentralizes social networking and rewards its users. “Advertising is not the first step in our development. The first step is actually growing the network of users. One of the biggest problems that Bitcoin has is that it’s not appealing enough to women, to ladies. They’re the best adopters of social networks, if you take....


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