Apple ‘Pushing Retailers Hard’ to Accept Apple Pay, in Spite of Low Customer Demand

Apple ‘Pushing Retailers Hard’ to Accept Apple Pay, in Spite of Low Customer Demand

Apple said in January that 2015 would be “the year of Apple Pay.” A recent Reuters report suggests otherwise, however. According to an interview with retailers, as the payment system is approaching the end of its first year, many don’t see the demand for the platform. Apple’s contactless payment system has gained some traction with financial institutions and merchants, although according to the recent survey the percentage of acceptance is small. Reuters surveyed 98% of retailers from the National Retail Federation’s list of the top 100 U.S retailers. Less than a quarter accept Apple Pay,....


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