Pay To Skip: A New Model Aiming To Disrupt Advertising
How many times a day do you get bombarded by advertisements while watching TV, browsing the web, or listening to the radio? As consumers, we are increasingly exposed to ads across all of our media devices. They are not just unwanted, most often they are also irrelevant. The Blockchain Innovation Group (BIG) aims to alleviate this nuisance through digital currency and blockchain technology. Pay To Skip is a decentralized application of the blockchain, or “DAPP,” used by an internet-connected device. The service will allow users to mute, fast-forward, buffer or skip audio or video ads by....
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