Bitcoin Shop Redesigned ecommerce Platform Opens in Beta

Bitcoin Shop, Inc. (OTCQB: BTCS) ("Bitcoin Shop" or the "Company"), the operator of the digital currency ecommerce marketplace www.bitcoinshop.us, which is undertaking the build-out of a universal digital currency ecosystem, announced today the opening of its new 2.0 ecommerce platform for beta testing.

The Beta test registration is open to the public at http://beta.btcs.com/

Beta testers are encouraged to give feedback on front end user interface improvements, category and product presentations, page layout and workflow, and the checkout experience. The 2.0 beta ecommerce site offers over 2 million products and utilizes our "Intelligent Shopping Engine" to find consumers competitive prices on products from over 85 retailers. The site should allow beta testers to purchase products, make returns, and exchanges while shopping with bitcoins, dogecoins and litecoins. This is the first step as the Company prepares for the public debut of its 'from the ground up' redesign of its digital currency shopping platform.

Charles Allen, CEO of Bitcoin Shop, commented,

"As we prepare for the next evolution of our ecommerce marketplace, we want to ensure that we test every function, feature and process of this upgrade, as well as gather feedback from our customers, and supporters. Along with front end and back end improvements customers should see the platform's potential viability with any payment option including credit cards."

About Bitcoin Shop, Inc.

Bitcoin Shop, Inc. plans to build a universal digital currency platform with the goal of enabling users to engage in the digital currency ecosystem through one point of access. We currently operate an ecommerce website (www.bitcoinshop.us) where consumers can purchase products using digital currency such as bitcoin, litecoin and dogecoin, by searching through a selection of over 400 categories and over 140,000 items.

All ecommerce customer orders are fulfilled by third party vendors. We plan to use our ecommerce platform as a customer on-ramp for a broader digital currency platform. We have been actively partnering with strategic digital currency companies who have technologies, services or products that are complementary to our business strategy by making investments in them and integrating with them.

Bitcoin Shop
http://www.bitcoinshop.us/

Digital currencies

Digital currencies use peer-to-peer networks to facilitate instant payments. They are categorized as cryptocurrencies, as they use cryptography as a security measure. Digital currency issuances and transactions are carried out collectively by the network, with no central authority, and allow users to make verified transfers.

Forward Looking Statements
Certain statements in this press release constitute "forward-looking statements" within the meaning of the federal securities laws. Words such as "may," "might," "will," "should," "believe," "expect," "anticipate," "estimate," "continue," "predict," "forecast," "project," "plan," "intend" or similar expressions, or statements regarding intent, belief, or current expectations, are forward-looking statements. While the Company believes these forward-looking statements are reasonable, undue reliance should not be placed on any such forward-looking statements, which are based on information available to us on the date of this release. These forward looking statements are based upon current estimates and assumptions and are subject to various risks and uncertainties, including without limitation those set forth in the Company's filings with the Securities and Exchange Commission, not limited to Risk Factors relating to its digital currency business contained therein. Thus, actual results could be materially different. The Company expressly disclaims any obligation to update or alter statements whether as a result of new information, future events or otherwise, except as required by law.