Textbook publisher wants to use NFTs to skim the used-textbook market

Textbook publisher wants to use NFTs to skim the used-textbook market

The academic textbook publisher hopes to capture a portion of secondary market sales on digital textbook sales by assigning an NFT to each title. Textbook publisher Pearson has revealed its plans to use non-fungible tokens (NFTs) to keep track of digital textbook sales and effectively “diminish the secondary market" for its digital textbooks. According to a Bloomberg report on August 1, Pearson CEO Andy Bird wants to assign NFTs to its digital textbooks in order to keep better track of sales and capture revenue that was previously lost on the secondhand market.Bird hopes the company can....


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