‘Sidequests,’ sponsorships, and e-sports as DeFi protocols ponder user acquis...

‘Sidequests,’ sponsorships, and e-sports as DeFi protocols ponder user acquis...

DeFi projects are starting to get creative with their outreach and marketing strategies. One of the most intractable problems in DeFi may be facing a ecosystem-wide effort as a growing number of protocols are beginning to get creative with their advertising and outreach efforts. Automated market maker Uniswap announced today a collaboration with esports group Team Secret. Funded by the Uniswap Grants Program, Uniswap will become an official sponsor of the team in exchange for $112,500. In an announcement blog post, Team Secret said that they will be “developing exclusive content and....


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