‘Sidequests,’ sponsorships, and e-sports as DeFi protocols ponder user acquis...
DeFi projects are starting to get creative with their outreach and marketing strategies. One of the most intractable problems in DeFi may be facing a ecosystem-wide effort as a growing number of protocols are beginning to get creative with their advertising and outreach efforts. Automated market maker Uniswap announced today a collaboration with esports group Team Secret. Funded by the Uniswap Grants Program, Uniswap will become an official sponsor of the team in exchange for $112,500. In an announcement blog post, Team Secret said that they will be “developing exclusive content and....
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With good times, good results are often dealt. With tough times, the road can get bumpier. Look no further than crypto sports sponsorships as a prime example; after a year of new sports sponsorship entrants through one of the fastest-growing categories in major league sponsorship deals, this year has seen the market dry up with […]
The sports industry represents a massive opportunity for Bitcoin adoption, as further sponsorships and deals are expected.
A recent Nielsen sports report has presented an optimistic outlook for crypto sports partnerships in the coming years. According to the report, this space is expected to grow to as high as $5 billion in less than a decade. It forecasts that crypto sports sponsorships will grow by 778% in the next five years. All […]
A string of organizations competing in various sports are pulling out of sponsorship deals with beleaguered cryptocurrency exchange FTX. The coin trading platform had pledged millions of dollars to building up brand recognition among sports fans before it went bankrupt. FTX Sign Being Dismantled as Miami Heat Seeks New Naming Rights Partner for Its Arena Scrapping one of FTX’s most expensive sponsorship arrangements, NBA’s Miami Heat and Miami-Dade County said on Friday they are terminating the agreement with the troubled crypto exchange and stated their intention to find a new naming....
While considering the Global Sports Market Opportunities and Strategies Report 2021, issued by Yahoo Finance, it is reported that the global sports market is forecasted to reach $599.9 billion by 2025, and as COVID-19 lockdowns ease further, $826 billion by 2030. Much of this is attributed to esports, sponsorships and ease of access, as well […]