Analyst predicts final chapter for Amazon Coins

Analyst predicts final chapter for Amazon Coins

A new report has predicted the demise of Amazon Coins, arguing that the initiative goes against industry trends and could incur a user backlash. 'Alternative Currencies: Is There Staying Power?' is a report from Mercator Advisory Group, which specializes in reports to the payment industry. It charts recent developments in four areas: cryptocurrencies, community currencies started regionally, in-game currencies, and loyalty points tied to payment cards. Jeffrey Green, director of the emerging technologies advisory service at Mercator, and author of the report, argues that Amazon bucked the....

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