Zynga Testing in-game Bitcoin Payments via BitPay

Zynga Testing in-game Bitcoin Payments via BitPay

Buying in-game items with Bitcoin in Zynga's Farmville 2. Social / casual games developer, Zynga, is testing out Bitcoin in Farmville 2, Zynga Poker, Chefville and three of its other games. Zynga had 265 million monthly active players across its social media and mobile platforms in January 2013, with $1.14 billion in turnover in 2011. Although no longer a stock market darling, Zynga remains a leader in the monetisation of electronic gaming. As Bitcoin enables frictionless microtransactions perfectly suited to such business models, and especially if Zynga's testing proves favourable, we can....


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