Why Bitcoin Needs its Own 'Got Milk?'

Why Bitcoin Needs its Own 'Got Milk?'

Adam Hanft is a brand strategist and founder of Hanft Projects, a consultancy firm that has worked with, among others, McKinsey, Microsoft, Conduit, Fidelity and Match.com. Here he shares his opinions on why bitcoin, the brand, is in dire need of some work. The fiercely emotional debate about bitcoin - which is simultaneously an argument about the currency itself as well as a set of fixed views about governments, markets and economic structures - highlights a stunning gap in the bitcoin ecosystem. On one hand, bitcoin is a brand - it's the name of a currency and payment platform, like the....


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