Cutting-Edge Grooming Brand 'King of Shaves' Embraces Bitcoin
British grooming brand King of Shaves has started accepting bitcoin payments in a marketing push backed by a few clever puns, including the hashtag '#cuttingedge'. The company is a relatively small player in a big industry, which has been dominated by Gillette and Schick (Wilkinson Sword) for decades. Carving out a small niche in a multibillion dollar duopoly is never easy, so King of Shaves tends to employ clever marketing tactics, ranging from sponsorship deals with athletes and powerboat racers through savings bonds dubbed 'shaving bonds' to its über-cool URL: www.shave.com. Now the....
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