1-800-Flowers.com Adds Bitcoin Payments in Marketing Drive

1-800-Flowers.com Adds Bitcoin Payments in Marketing Drive

New York-based floral and gift e-tailer 1-800-Flowers.com has announced that it is now accepting bitcoin through a partnership with Coinbase. With the decision, 1-800-Flowers becomes one of the largest merchants to enter the bitcoin space, boasting $735m in total net revenue in 2013. Jim McCann, CEO and founder of 1-800-FLOWERS.COM, framed the partnership as an extension of the company's overall focus on customer service, stating: "As a customer-centric company, we are always looking for new ways to engage with our customers and enhance their shopping experience for all of their....


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