Why European Retailer Showroomprive Decided to Embrace Bitcoin

Why European Retailer Showroomprive Decided to Embrace Bitcoin

Showroomprive is a Paris-based online shopping website for clothes, cosmetics and household items that offers discounts of 30-70% off of leading brand-name products. The firm's more than $500m in annual revenue make it one of the leading e-commerce companies in Europe, with figures from 2013 placing it just behind LVMH Moët Hennessy, and the second largest private sales website behind Vente-privee. These figures could increase, the company hopes, now that it has integrated bitcoin into its payment options. In an interview with CoinDesk, cofounder and chief executive Thierry Petit said: "I....


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