BitShares Rebranding Signals New Communication Strategy
One of the earliest and most ambitious projects in the digital currency ecosystem, BitShares has sometimes struggled to communicate its message even to bitcoin's relatively niche community of enthusiasts. Take for example the introduction needed for the project itself and what it hopes will become its signature product, the BitShares decentralized exchange. Formerly operated by Invictus Innovations, the BitShares exchange is a product of BitShares X, a decentralised autonomous company (DAC) that specializes in the creation of BitAssets like BitUSD and BitCNY that are pegged to the....
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A shadowy figure - either an individual, but most likely numerous individuals - has apparently taken over enough shares in BitShares, the Bitcoin 2.0 technology, to considerably steer the project. So much so, in fact, that, in response, a BitShares 2.0 project has been launched this month. Inner turmoil has seemingly undermined the expansion of the BitShares project, which has suffered the negative effects of not only a dilution of BitSharesX (BTSX), but also the negative impacts of publicized inner-strife, beginning with the evidence that the original BitShares white paper is no longer....
As of 10/24/2014, 41 days remain to participate in the Note pre-sale. The BitShares Music Foundation is auctioning 5 million Notes — Notes are a unit that is required to use BitShares Music, a technology ushering in the future of music. The funds will go towards launching the BitShares Music blockchain, ‘the first blockchain to be used by the masses.’ The genesis block will be distributed to BitShares Protoshares (PTS), Angleshares (AGS), pre-sale participants, and the BitShares Foundation. “35% of the Notes are going to the holders of BitShares PTS. 35% of the Notes to those who donated....
The BitShares team this week announced their newest development, the upgrade to BitShares 2.0. This upgrade is said to be the next step in the evolution of BitShares. It incorporates all of the feedback and lessons learned from the BitShares stakeholders, partners, developers, marketers, and other community leaders throughout this past year of research and development. With BitShares reaching maturity at version 2.0, the team is ready to remove the training wheels, and let the direction of all future development be decided completely by stakeholder vote. To help ensure the long-term....
On July 19th, Bitshares announced that its Hong Kong-based partner DACS Unlimited is launching the first official, live Bitshares X chain. Bitshares X is the stock- and commodities-focused product of Bitshares, which aims to be a multipurpose platform for distributed versions of everything from insurance to music retailing. This makes Bitshares, arguably, the first functional iteration of what's known as a Distributed Autonomous Corporation - essentially, a distributed, centreless system much like the Bitcoin network, but able to execute commands more complicated than 'buy' and 'sell,' and....
BitShares does for businesses what Bitcoin is doing for money, goes the Bitshares motto, even though BitShares' cryptocurrency asset has increased five times in value in only 13 days. Brian Page, BitShares Director of Marketing, tells us how Bitshares has gained such rapid growth in such a short period and what this means for the cryptocurrency landscape. BitSharesX price is now over an estimated $64 million USD, up from $50 million just five days ago, and holds the 4th highest market capitalization. Exclusive Interview with Brian Page of BitShares. Many people still might not be aware of....