OKCoin Gives Away $1.6 Million in Bitcoin for Chinese New Year

OKCoin Gives Away $1.6 Million in Bitcoin for Chinese New Year

Updated with comment from OKCoin regarding the analysis of the campaign. Notably, the campaign saw around half a million new accounts being opened, according to the exchange. The company said: "The campaign lasted for roughly a week, with a consistent engagement from the domestic market. OKCoin's red envelopes gave away a total of 10 million RMB, making this the largest initiative on Chinese soil." The digital-only giveaway, which stems from the Chinese tradition of exchanging red envelopes containing money, was conducted through the WeChat messaging app account of the exchange's OKLink....


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