ESPN: St Petersburg Bowl to Drop Bitcoin Branding

ESPN: St Petersburg Bowl to Drop Bitcoin Branding

The 2015 edition of the St Petersburg Bowl will not be known as the Bitcoin St Petersburg Bowl, according to ESPN. A representative from the TV news source would not comment as to whether the move foretells a sponsorship change for this year's event, or if it is currently seeking a new sponsor for the 2015 bowl game. Last year's event was sponsored by bitcoin processor BitPay, which inked a three-year deal to brand the college football playoff. The spokesperson told CoinDesk: "The decision to rebrand the event to the St. Petersburg Bowl was a mutual one between both BitPay and ESPN." While....


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