BTCChina Rebrands as BTCC in International Shift
Chinese bitcoin exchange BTCChina has a new name: BTCC. The company said the decision was part of a rebranding effort aimed at internationalizing its image. 'Bitcoin is global, and as we launch more products and services to serve the global audience, we needed a more global name,' CEO Bobby Lee said of the changes. 'BTCC is that name.' The exchange will also begin using a new logo and will release a new version of its mobile app - currently in development - as part of the rebranding.
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