Customer Loyalty To Banks On Decline & Bank Executives Are Oblivious
Bankers are losing customer trust and loyalty as the industry fails create a personalized banking experience and inspire trust in customers. A recent IBM study demonstrated serious gaps between how banking executives feel they are doing and how their customers feel they are doing. 62 percent of surveyed banking executives believe they offer "excellent customer service," although just 35 percent of retail customers agree therewith. The 27 percent gap poses an obstacle for banks who hope to foster customer loyalty into the future. Merely 30 percent of customers feel they receive a....
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Loyalty reward programs have been growing rapidly for a long time, but they are not realizing full potential on account of customer account inactivity, time delays, low redemption rates, high transaction and system management costs, high customer acquisition costs and low client retention. The Deloitte Center for Financial Services (DCFS), in a recent report, claims blockchain technology can improve customer loyalty and reward programs. Enrollment in loyalty programs jumped 20 percent to $3.32 billion in 2015 from the prior three years. But according to one study, only 42% of those....
Customer loyalty is highly prized in today’s market. With fierce competition among retailers, companies want to not only retain and reward consumers but also keep their brand relevant and the recognition of the brand in their customers’ minds. As customer-centric business models become the standard, loyalty programs are a strategic investment that businesses cannot afford […]
The blockchain based loyalty program solution provider, Ribbit.me has secured a seed fund of $1.5 million for a Middle East and Europe based Hayaat Group. Customer Loyalty Programs is one of the marketing strategies to glue customers to the concerned brand. These programs incentivize people on their expenditure at outlets that are part of the network. The incentives are generally in the form of discounts or redeemable reward points for each unit of currency spent for the purchase of goods and services. Rewards program also act as an effective market research tool for brands. Whenever a....
Incent Loyalty, an Australian-based company, wants to tap into the potential of loyalty rewards points through creating a tradable, “open-value” token called Incent, which customers use to gain and trade loyalty points near-instantly and worldwide. While low-cost blockchain technology helps to solidify storage, Incent Loyalty’s consumer facing applications can be personalized to align with the branding of merchant partners. Incent: Tokenizing Loyalty Rewards. To provide an easier customer experience, loyalty values will additionally still be displayed in terms of that particular region’s....
Banks in Germany are reportedly turning customer deposits away due to the negative interest rate imposed on them by the European Central Bank (ECB). Some banks are even offering online tools to help customers take their deposits elsewhere. Negative Interest Rates Imposed by ECB Force Banks to Turn Away Customer Deposits Banks in Germany have been telling customers to take their deposits elsewhere as they can no longer sustain the cost of parking money at the ECB, the Wall Street Journal reported Tuesday. The central bank has been imposing negative interest rates since 2014. The rate is....