Consumers Will One Day Care If Their Bank Uses Blockchain

Consumers Will One Day Care If Their Bank Uses Blockchain

An assumption popular now in the blockchain space reads that consumers are not interested in blockchain technology and how it works. As this notion has been internalized, product developers and Bitcoin theoreticians have parroted this. But what if it is simply untrue? Many Bitcoiners have made this fateful potentially false conclusion. Just this past November, Brock Pierce claimed consumers do not care about Bitcoin. Perhaps consumers do care about where their products come from. That sentiment is highlighted in the popular show Portlandia, when the show’s protaganists ask about the life....


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