Breaking EU Cookie Laws: Advertising and Adblock War Continues
Is a European Union letter to a privacy advocate going to change the future of online advertising forever? A few days ago we highlighted how certain websites are blocking ad-blockers themselves, things have certainly come to a head since then. The Register carried a story recently which covered Alexander Hanff, privacy campaigner and programmer’s attempts to seek clarity on issues surrounding the blocking of ad-blockers from the European Union. The issue is surrounding EU law that came into effect in May 2011 which requires that people consent before an anti-ad-blocker script is run on....
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AdBlock Plus receives criticisms from technology and media industries after the company announced its plans to sell advertisements. Ironically, it decided to eliminate third party ads and embed ads of their own. Mass Network believes a Blockchain-based monetization system is the solution. On September 13, AdBlock Plus operations and communications director stated: “What we were able to do is try and reverse the spread of 100 percent black-and-white ad blocking, blocking everything ... Acceptable ads was a pivot toward what we think is better.” After all, AdBlock Plus is a company. High....
The team behind Opera, a web browser developed and released by Opera Software in 1995, may consider integrating Bitcoin after introducing a built-in Adblock feature in its newest release. Opera’s adblock-integrated browser received positive responses from online communities, particularly for its ability to load web pages 90% faster than other browsers. Because the adblock software is built into the system of Opera, it catches advertisements in the engine when a webpage is requested, enabling users to access the web more efficiently. How about Brave browser? Another browser to implement a....
RacingNews365’s reported on July 26 that because of France’s advertising laws, numerous Formula One teams were required to conceal or remove decals showing branding by crypto-related companies during the French Grand Prix weekend. One of the countries that adopt cryptocurrencies most quickly is France. According to triple-A research, there are presently 3.4 million cryptocurrency owners in France or […]
The concept of blocking website advertisements is nothing new under the sun. In recent months, Apple has allowed ad blockers into their app store, allowing users on mobile devices not to see any unwanted advertisements on the Internet. Asus is taking things one step further, as the manufacturer will ship out devices with integrated Adblock Plus support. Mobile devices are becoming more common all over the world, and as a result, more of the Internet content is consumed on these devices as well. For most people, there is nothing more annoying that seeing advertisements on websites or in....
Mass Network wants to transform internet advertising. The startup is now under the new leadership of Alexander Kuzmin, Bitcoin advocate and CEO of Mycelium. The software will be released in March of 2017. “Despite years of efforts and billions of dollars invested targeting remains relatively lackluster,” said Mass Network Chief Operating Officer Alexey Oshchepkov. “But that road will never end. It’ll be getting better forever because there’s no such thing as ‘perfect targeting’ since it can always be better.” The Mass Project wants to play a ‘modest role’ in helping improve how advertisers....