Exclusive: Jeff Garzik’s Stealthy Ploy To Get Bitcoin Onto Private Blockchains

Exclusive: Jeff Garzik’s Stealthy Ploy To Get Bitcoin Onto Private Blockchains

Longtime Bitcoin core developer Jeff Garzik acknowledges Bitcoins’ branding problem. “The bitcoin name, in terms of marketing, is something that larger institutions are somewhat reluctant to deal with, related to the history with Mt Gox and Silk Road, most notably.” Garzik bemoans how this reputation follows the word Bitcoin. Luckily, it doesn’t follow the technology. And, that’s how he plans on getting some of the largest multinational firms in the world to adopt not only blockchain technology, but Bitcoin as well. “It’s a very simple psychological trick: you switch out ‘Bitcoin’ for....


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