Why Industry Observers Say Coinbase's Embrace of Ethereum Was a ‘No Brainer'

Why Industry Observers Say Coinbase's Embrace of Ethereum Was a ‘No Brainer'

For some market observers, the embrace of Ethereum by exchange and wallet startup Coinbase was a long time coming. Last month, the co-founder of one of the most heavily funded bitcoin startups, Coinbase, announced that its digital currency exchange would start trading ethers, the native cryptocurrency of the Ethereum network. The move came after the startup hosted creator Vitalik Buterin at its headquarters for a presentation on Ethereum. Yet it was the way co-founder Fred Ehrsam released the news – with a complete rebrand to one of the company’s core products accompanied by a strongly....


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