Loyyal Creates Blockchain-Style ‘Internet of Loyalty’ in Dubai
Dubai is set to host the world’s first blockchain loyalty program with the launch of Loyyal, an umbrella scheme aimed at uniting many rewards programs under one banner. Uniting ‘Fragmented’ Loyalty Industry. In concert with the Dubai national government, Loyyal will use an “unbundled” blockchain to provide value transfer between loyalty scheme....
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For Loyyal, participating in the Dubai Future Accelerators program is invaluable. The blockchain startup will work with Dubai Holding, who focus their attention on hospitality and real estate The name Loyyal may not ring a bell for most blockchain enthusiasts right now. Even though the company is focusing on global loyalty reward schemes, they have been flying under the radar. That was until earlier this week when the company announced they would participate in the Dubai Future Accelerators program. A big step for this blockchain startup, that much is certain. What is so interesting about....
Many countries struggle to attract tourists and those that do manage to get a steady inflow of visitors, often find that they tend to congregate at major attractions leaving a lot of places that are visit worthy untouched. In some countries which have recently put in newer landmarks such as Dubai, the problem of tourists not getting the full feel of the place is even more so the case. Tourists may want to see the 160 storey Burj Khalifa, the Palm Islands or the Burj Al Arab but they might miss the lesser known cultural or historical sights in Dubai. States and territories might want to....
Loyyal, a New York-based blockchain-based loyalty and rewards platform, has snagged a contract with Dubai Holding, a multinational investment conglomerate. The partnership is a part of the Dubai Future Accelerators program, the government-supported accelerator program that has notably pinned blockchain technology front and center. According to the announcement, the tie-up will see a blockchain pilot deployed toward loyalty programs in both business-to-customer (B2C) and corporate (B2B) propositions of Dubai Holding. Loyyal’s proprietary blockchain and smart contract solutions will be used....
The rulers of Dubai have created a committee that is mandated with tracking the latest developments in the digital economy. The committee is also expected to bolster the rulers’ quest to make Dubai a “key city in the metaverse.”
Dubai Rulers’ Vision
The Dubai rulers, Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum the crown prince and the deputy prime minister, Sheikh Maktoum bin Mohammed bin Rashid Al Maktoum, reportedly “reviewed vital technology trends in the metaverse and issued directives to form a task force to track the latest....
The Ethereum development startup ConsenSys has released a new white paper for its projects in Dubai at the city’s World Government Summit. The paper, titled “Blockchain, Hyperconnectivity and the City of the Future,” details new plans for innovation focusing on smart cities and the Internet of Things. "We are thrilled to see Dubai emerge as a home for fast forward, broad focus Blockchain innovation and are looking forward to ongoing opportunities to work with Dubai government and corporates toward accomplishing many ambitious goals,” ConsenSys founder Joseph Lubin told the....