Loyyal Creates Blockchain-Style ‘Internet of Loyalty’ in Dubai

Loyyal Creates Blockchain-Style ‘Internet of Loyalty’ in Dubai

Dubai is set to host the world’s first blockchain loyalty program with the launch of Loyyal, an umbrella scheme aimed at uniting many rewards programs under one banner. Uniting ‘Fragmented’ Loyalty Industry. In concert with the Dubai national government, Loyyal will use an “unbundled” blockchain to provide value transfer between loyalty scheme....


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