MasterCard-backed HomeSend Wants To Reduce Cash Remittance in Ethiopia

MasterCard-backed HomeSend Wants To Reduce Cash Remittance in Ethiopia

This new venture by HomeSend will allow users to send money to any mobile number in Ethiopia. The company feels that by going digital, they can formalize all money transfers in and out of the country. Cash is the dominant form of transferring value in the remittance sector. Even though users can fund the transfer with bank transfers or credit cards, recipients will always get paid out in cash. Over in Ethiopia, the competition is heating up, as HomeSend plans to reduce cash usage for remittance services. Instead, they feel the mobile space may hold the solution to provide more security.....


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