When or If? Deloitte Study Explores Blockchain Loyalty Programs
A new report from Deloitte explores how blockchain could be used in loyalty rewards programs. The report, released by the Deloitte Center for Financial Services, argues that most loyalty programs offered by US companies face a problem, as they are underutilized and have high management costs. At the same time, loyalty rewards recipients are just as likely to leave a program due to a perceived lack of convenience, the study found. Blockchain, according to Deloitte, presents a potential solution, offering a mechanism by which a loyalty program would function similarly to digital currency.....
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Loyalty reward programs have been growing rapidly for a long time, but they are not realizing full potential on account of customer account inactivity, time delays, low redemption rates, high transaction and system management costs, high customer acquisition costs and low client retention. The Deloitte Center for Financial Services (DCFS), in a recent report, claims blockchain technology can improve customer loyalty and reward programs. Enrollment in loyalty programs jumped 20 percent to $3.32 billion in 2015 from the prior three years. But according to one study, only 42% of those....
Blockchain has already demonstrated its ability to disrupt many industries. There is a whole load of companies playing around with Blockchain only the laziest haven't thought of new applications for it. Obviously, Blockchain is not a panacea for every problem. Does it have the potential to deal with challenges in the loyalty rewards industry? Blockchain certainly has a potential to bring changes to the industry but perhaps it would be fairer to consider it as a system facilitator rather than a replacement for a current system. Besides, the success of the undertaking would largely depend on....
Bitscan, a cryptocurrency merchant directory, has partnered with blockchain platform Waves to bring customer loyalty programs to the blockchain. If successful, the partners say their Incent Loyalty network will make loyalty rewards programs more useful and cost-effective. By utilizing the blockchain, the team says the platform allows merchants of any size to create customer rewards programs without incurring wasteful costs. The platform works by allowing merchants to choose a reward size for their programs, which get pooled with other rewards across the platform’s network. According to the....
Professional services firm Deloitte has revealed it is seeking to use blockchain technology to automate client auditing and crowdsource its consulting efforts, among other applications. With the announcement, Deloitte - one of the world's 'Big Four' audit firms - becomes the latest mainstream financial entity to voice its interest in the technology, following announcements by banking giants such as Citi, UBS and USAA. In an interview with CoinDesk, Deloitte Consulting principal Eric Piscini explained his company has been conducting research into the potential business opportunities around....
With all the investment and experimentation financial institutions are devoting to blockchain technology, research organizations are getting a better idea of what the future financial services infrastructure will look like. Deloitte Consulting LLP and the World Economic Forum have taken a pragmatic approach to determining how blockchain, or distributed ledger technology (DLT) will help financial firms. A recent collaborative study [PDF], “The future of financial infrastructure; An ambitious look at how blockchain can reshape financial services,” explores how DLT can change processes like....