Nasdaq’s Blockchain Advertising Exchange To Debut Q4 2017
Nasdaq is to release an advertising exchange built on Blockchain technology by the end of the year. The New York Interactive Advertising Exchange (NYIAX) “allows publishers and advertisers to buy, sell and re-trade premium advertising inventory as guaranteed contracts,” its CEO Lou Severine said in a press release on Wednesday. NYIAX will be the first exchange deployed in the cloud which also runs Blockchain technology. In line with other such ventures, Nasdaq hopes the principal benefits will lie in saving time, money and ironing out inefficiencies. Severine notes: “Publishers benefit....
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Estonia’s e-Residency platform will facilitate a blockchain-based e-voting service enabling shareholders of companies listed on Nasdaq’s Tallinn Stock Exchange to vote in shareholder meetings, according to Nasdaq and the Republic of Estonia. The Nasdaq’s Tallinn Stock Exchange is Estonia’s only regulated securities market, according to Nasdaq. The e-Residency platform is an electronic identity system that Estonian residents and those with business interests in Estonia use to access government services. The program marks Nasdaq’s second official blockchain project after delivering the first....
Nasdaq (Nasdaq: NDAQ) has just announced its collaboration with the Republic of Estonia in its second official blockchain project. The partnership will implement the distributed ledger Linq to facilitate Estonia’s e-Residency platform. The latest extension of the Baltic region’s e-Residency program will be a blockchain-based e-voting service that enables....
E-voting has emerged as an area with many applications, including shareholder voting, according to a Nasdaq report by Richard DeMarinis, principal software engineer at Nasdaq’s enterprise architecture and Heidi Uustalu, head of Nasdaq Tallinn issuer services, and Frederik Voss, head of Nasdaq blockchain strategy. Nasdaq announced interest in 2016 in a new e-voting platform using blockchain technology on its Tallinn exchange in Estonia. The project leveraged digital ID solutions used by the government to provide ID cards to foreigners through the country’s e-Residency program. The Nasdaq’s....
Ever since its launch, the Smart Advertising Transaction Token, popularly abbreviated as SaTT, has been garnering a lot of attention. It has managed to create a lot of ripples worldwide for ushering in transparency, competence, and a non-custodial gateway. With its launch on HitBTC, one of the best crypto exchange platforms on the bloc. SaTT is a blockchain-based advertising product that aims to quantify the performance of advertising campaigns the world over. By connecting advertisers […]
PRESS RELEASE. The AdGram service was founded a year ago and is currently the largest advertising exchange in Telegram. AdGram helps brands place large advertising volumes in channels and groups quickly and efficiently. Channels and groups benefit from expansion of their audience, it is easy to find advertisers and increase the earnings from advertising placements via AdGram. Over the last 12 months, the service has gained a huge experience in communications with both advertisers and administrators from different countries, which has highlighted issues with settlements in multiple....