Will Apple Be the Next Fortune 500 to Buy Bitcoin?
A new analyst report from the Royal Bank of Canada thinks that with a small investment Apple could disrupt the crypto exchange place and pay for it by buying bitcoin.
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Apple computer's return from ashes in 1997 began in the public's mind with one wildly successful ad campaign: "Think Different". The story for how the ad campaign came together can be found on forbes.com. Back then, the hemorrhaging Apple Computer Corporation desperately hired back Steve Jobs, who led the company back from the ashes in spectacular fashion. The Apple PCs were then perceived as toys. Yet he established them as a counter-culture revolution. To be taken seriously by business and the public, it needed respect. It needed to show to the world how it was...different. It was an....
Everyone in the bitcoin community is understandably irate at Apple right now. Many of us have spent thousands of dollars on Apple products, some have spent hundreds of hours developing iOS apps and millions of current and future bitcoin users will be negatively impacted by Apple's de facto ban on all things bitcoin. Still, things have a way of working themselves out, and if bitcoin is as indestructible as many in the community say, the tech giant's screw-up will hurt Apple more than bitcoin. From my vantage point, the Apple furor has buried another story that bitcoiners have not adequately....
In a series of announcements at its developers conference, Apple has revealed a number of expansions for the Apple Pay Digital Payment service. The biggest news is that Apple will expand the service and launch a UK market in the following month, making it the first expansion outside of the US. Apple Pay will partner with eight of the largest banks in the UK to support more than 70% of all credit and debit cards within the country. Apple Pay will also be usable in more than 250,000 locations in the UK which include more retail stores than were available at launch in the US. Additionally,....
Just when you thought Fortune couldn’t sink any lower with their Bitcoin slander, the publication tries to relate a neutral technology to “the alt-right” and “white supremacists.” Is this what journalism has devolved into? Unfortunately, in the case of Fortune, the answer is yes. This is not the first time they have used their publication […]
Apple Pay isn't even here yet and, arguably, it's already winning the war against bitcoin. Like the digital currency, Apple is disrupting the payments system, but people will probably use it more than they use bitcoin. Cupertino has carefully focused on three areas to make sure that happens: front-end experience, financial institutions, and merchants. So what is the cryptocurrency community going to do about it? Apple Pay's holy trinity. Apple nailed the customer experience side. For starters, it rolled out the system with the new iPhone, and with the announcement of the Apple Watch, both....