GameFi as a major achievement of the Korean Wave (Hallyu) movement

GameFi as a major achievement of the Korean Wave (Hallyu) movement

July 15th was a music milestone. Ten years ago in Summer 2012, the release of “Gangnam Style,” catapulted South Korean singer and rapper, PSY to stardom as the song instantly became a global hit. Captivating listeners with catchy lyrics and an animated music video featuring the iconic horse-riding dance, Gangnam Style hit the unprecedented 1-billion views mark on YouTube just 159 days after its premiere. The song’s immense popularity and rapid global reach quickly thrust Korean pop culture into the international spotlight, a phenomenon known as the “Hallyu” or Korean wave movement. The....


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