Houston Rockets Partner With Bitcoin Company NYDIG in Sponsorship Deal

Houston Rockets Partner With Bitcoin Company NYDIG in Sponsorship Deal

NBA basketball team the Houston Rockets has partnered with NYDIG, a leading bitcoin solutions provider, to be the team’s official bitcoin services partner. The deal will provide the team with cryptocurrency-related opportunities and give NYDIG exclusive exposure in the team’s social, digital, and arena platforms. The full amount of the sponsorship, which was not disclosed, is being paid in bitcoin. NYDIG Forges Crypto Services Partnership With the Houston Rockets NYDIG, the bitcoin services company, has forged a sponsorship deal with the Houston Rockets, the....


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The deal seems to be part of a larger move for Rockets owner Tilman Fertitta, who is also the chairman and CEO of a restaurant group that recently launched a Bitcoin rewards program. The New York Digital Investment Group will be paying the National Basketball Association’s Houston Rockets franchise in Bitcoin as part of a partnership aimed at promoting crypto education and adoption.In a Nov. 16 announcement, the Houston Rockets said the New York Digital Investment Group, or NYDIG, would become the team’s official Bitcoin (BTC) services partner and platform. As part of the partnership,....

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The company stated its goal is to enable access to Bitcoin financial services for everyday individuals. On Tuesday, New York Digital Investment Group, or NYDIG, a financial institution specializing in Bitcoin financial services such as savings accounts, trading brokerages, 401(k)s, etc., announced it had secured a $1 billion equity investment led by WestCap. The funding places its valuation at nearly $7 billion.The firm has proved to be popular among institutional investors. Last year, Stone Ridge, a $10 billion asset manager, purchased 10,000 Bitcoin (BTC) via NYDIG's services. NYDIG is....

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Australian Football League Bags $25 Million Sponsorship Deal With Crypto.com

Sponsorship deals have become part of the measures that crypto-related companies employ in widening the knowledge and acceptance of cryptocurrency, one of the recent deals in the Australian Football League (AFL) and Crypto.com. Most of these sponsorships have been on sporting teams, with more football and basketball. This deal comes as the number 1 primary crypto sports sponsorship for AFL as this deal with Crypto.com will be backing its women’s league (AFLW). The sponsorship deal, about $25 million, is expected to last for five years. It depicts an increase from the current $18.5....