Rarestone Capital’s Jared Polites on the State of Blockchain Marketing in 2022

Rarestone Capital’s Jared Polites on the State of Blockchain Marketing in 2022

Jared Polites is a partner at Rarestone Capital, an active Web3 fund with a marketing arm (Rarestone Labs). Since 2020, Rarestone has been at the forefront of investing in and marketing DeFi protocols, NFT drops, and Web3 infrastructure plays. As the industry is ever-changing, we wanted to catch up with Jared to see what has changed since the last cycle and how projects can best position themselves for success when thinking about marketing. What are some tips you can offer to projects building out a marketing plan? Polites: Similar to traditional tech user acquisition, projects need to....


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