Barbie-verse: Mattel inks multi-year deal with Cryptoys NFT marketplace
Mattel plans to use its intellectual property featuring brands such as Barbie and Hot Wheels to create playable avatars sold as non-fungible tokens (NFTs) in an upcoming metaverse. Major toy brand Mattel has signed a multi-year partnership with forthcoming toy-focused non-fungible token (NFT) marketplace Cryptoys to exclusively feature its brands on the platform.Cryptoys is expected to launch in late summer 2022 on the Flow (FLOW) blockchain and is the flagship product of OnChain Studios which has received funding from crypto-interested venture capital firms such as Andreessen Horowitz....
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Last week, Apocalyptic Apes founder Bill Starkov told Cointelegraph that NFT holders can earn millions by licensing their NFTs. This week’s newsletter highlights Mattel signing a multi-year partnership with an NFT marketplace, Mastercard planning to let cardholders purchase NFTs directly with their cards, and NFT holders being able to earn millions of dollars through intellectual property rights for their NFTs. Those investing in NFTs can also learn more about the drop in floor prices for prominent collections like Bored Ape Yacht Club (BAYC) and CryptoPunks, while this week’s Nifty News....
This week, in celebration of the 40th anniversary of the Masters of the Universe (MOTU) franchise, the toy manufacturing company Mattel announced the launch of the official MOTU digital toy collection. The new collection, dropping on November 9, will feature classic MOTU characters like He-Man, Battle Cat, Tri-Klops, and Evil-Lyn. He-Man and the Masters of the Universe Enter the Blockchain-Powered Metaverse On Wednesday, Mattel, Inc. (Nasdaq: MAT) and the new non-fungible token (NFT) platform Cryptoys revealed plans to launch a digital collectible collection based on the Masters of the....
The crypto firm Blockchain․com announced on Tuesday that the company has inked a multi-year partnership deal with the Dallas Cowboys quarterback Dak Prescott. Blockchain.com says the Cowboys quarterback will appear on TV, radio, and social media in order to bring his “personal brand firepower to introduce crypto to a broader audience.”
Dallas Cowboys Quarterback Dak Prescott Becomes Blockchain.com’s Brand Ambassador
Blockchain.com has partnered with the star football quarterback for the Dallas Cowboys of the National Football League (NFL), according....
On July 14, 2022, the bitcoin company NYDIG, a subsidiary of Stone Ridge, announced that the firm inked a multi-year deal with the Major League Baseball (MLB) team the New York Yankees. According to the partnership announcement, NYDIG will be the professional baseball team’s “official bitcoin payroll platform.”
NYDIG Inks a Multi-Year Partnership Deal With the MLB’s New York Yankees
According to the bitcoin firm NYDIG’s announcement on Thursday, the company has entered a multi-year partnership with the American baseball team the New York....
Cryptoys, an NFT-based startup, announced it has raised $23 million in a Series A funding round led by a16z. The company, which seeks to mix NFTs with the world of gaming and virtual toys, will create what it calls a “cryptoyverse,” in which it will also implement play-to-earn features and issue its own tokens.
Cryptoys Raises $23 Million in Series A Round
The NFT market is facing a slump phase that is affecting prices and the popularity of NFT projects recently. However, there are projects that have managed to stay afloat and even thrive. One of them is Cryptoys,....