How Brands Can Leverage Metaverse Land for Maximum Returns

How Brands Can Leverage Metaverse Land for Maximum Returns

The metaverse is one tech trend showing no signs of waning – in fact, quite the opposite. Experts believe that the metaverse is perhaps the most significant transformational opportunity to hit branding and marketing since the advent of the internet itself. Investment bank Jefferies states that the NFT market, the backbone of decentralized metaverses, will reach over $80 billion by 2025. Morgan Stanley believes there’s a $56 million opportunity on the table in the luxury goods sector alone. But when we talk of brands entering the metaverse, what does it really mean? Well, setting up shop in....


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