Web2 and Web 3 Marketing- What is Different?
Long gone are the days when many considered marketing to be the odd advert in a magazine, billboard or in the midst of prime time television. The revolution of the interactive internet, also often known as Web2 – has changed the world of marketing forever, with Web3 looking to bring even more advancements into the […]
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With TikTok facing the prospect of removal from the United States, users should realize that traditional tech companies are far less reliable than the decentralized web. People are often skeptical about Web3, many of them influencers and digital content creators. Notably, many of those most reluctant to embrace Web3 are very successful on Web2. Since they’ve mastered monetization on popular Web2 platforms such as TikTok, Twitch and others, why bother learning the rules of a new game? The current regulatory debate around restricting TikTok in the U.S. provides a salient example of the risks....
A friend of mine who is a seasoned Web2 tech executive joined a Web3 company in June. A switched-on operator, he asked to speak with all 16 staff before deciding to join the firm.This shows that Web3 joiners need to really hone in on the mission when jumping ship from the old tech world.Is the blockchain tech business model really plausible? You almost need to be a seasoned venture capitalist or world-class engineer when considering a new projects potential to build a new L1 blockchain as promised and, thus, deliver your token rewards.The risk-reward metrics mean there are opportunities....
Building a digital marketing strategy can be a daunting task in this day and age. There are many options to choose from, yet every brand and company is unique. Using artificial intelligence, as Ojamu does, may be the next frontier. Transforming Digital Marketing There is a growing focus on digital marketing strategies to suit the […]
Web2 lacks ownership, but Web3 will provide users more control over platforms, websites and protocols. Known as Web2, the current iteration of the internet emphasizes creating and distributing user-generated content. Websites like YouTube, social media apps like Instagram and Twitter, news sites, personal blogs and more make up a large part of the internet.Web2 is a step up from Web1, which was mainly a read-only web version filled with simple static websites. Web3 aims to bring decentralization and token-based economies to the internet. Web2 versus Web3The development of several different....
“Even though it's hard, adapting Web3 technologies to Web2 platforms could be a way to bring mass adoption,” says Klaytn Foundation director Sam Seo. Sam Seo, the director of metaverse-focused blockchain Klaytn Foundation believes widespread adoption of the Metaverse will be “easier” if Web2 companies integrate the tech with their products and services. Speaking to Cointelegraph during the Korea Blockchain Week (KBW) on Aug. 8, Seo suggested that Web3 Metaverse projects generally have issues attracting a mainstream audience, as normal people often have a hesitancy to use new technology....