Mixing reality with the Metaverse: Fashion icon Phillip Plein goes crypto
How can fashion and crypto mix in a practical yet innovative way so that even Phillip Plein’s mother can understand crypto and NFTs? In an attempt to bring the fashion industry into new innovations and trends, many brands are entering the cryptoverse to test out the waters. Fortunately, the crypto industry has its arms wide open, ready to accept the fashion world and grow.One fashion designer who has recently started dipping his toes in the crypto world is Philipp Plein. He participated in Decentraland’s Metaverse Fashion Week, showcasing a collection alongside Dolce & Gabbana, watch....
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While major fashion brands are going all in on the metaverse and NFTs, brands native to the Web3 space are heading back to physical reality for visibility. Web3 fashion is subverting the narrative at New York Fashion Week (NYFW) this fall. Fashion brands native to the Web3 space will be premiering in real life (IRL) at a two-day show put on by Nolcha Shows.Nolcha Shows has been actively curating events for 14 seasons. Still, this year there will be a Web3 edition featuring Web3 native brands, along with a panel on Web3's impact on the fashion industry's future.In the last few years,....
Luxury in the metaverse isn’t just exclusive to owning the biggest land plot or the best NFT avatar — it’s more than that. It’s no secret that the fashion industry has started to explore the cryptoverse, with brands like Dolce & Gabbana, Gucci, Philipp Plein and Tiffany & Co. taking their own path down the metaverse runway. Decentraland’s Metaverse Fashion Week hinted at a new wave of fashion, while Philipp Plein brought the metaverse and nonfungible tokens (NFTs) right into his London shop. The innovative technology mixed with the ever-changing fashion world was an inevitable pair, but....
The digitalization of the fashion industry is inevitable with the rising popularity of the Metaverse, but technological improvements are still required to gain momentum. Incredible as it may seem, digital fashion has developed so much that it already needs its own fashion week with all that implies: from the shows and presentations of new collections to public talks and parties with true DJs. The first-ever digital fashion week took place March 23-27 in Decentraland, a decentralized virtual social platform on the Ethereum blockchain.Previously, Jonathan Simkhai presented his collection in....
The metaverse has presented itself as a place where everyone can be themselves. With so many constraints on how people can carry and express themselves in the real world, the metaverse has provided a much-needed escape to a place where there are no rules to self-expression. One metaverse project that has stuck firmly to this freedom of self-expression is the OVER Metaverse. The project has previously provided users the opportunity to customize and dress their avatars how they see fit, but it still remained limited to the range of preset outfits available. However, with its latest....
Metaverse Fashion Week demonstrated how brands and designers can further engage with consumers using NFTs. The Metaverse may be an emerging concept, but the impact that virtual game-like worlds can have on the trillion-dollar retail industry was recently demonstrated during Metaverse Fashion Week (MVFW). This entirely virtual experience was held from March 24–27, 2022, in Decentraland, a decentralized virtual social platform on the Ethereum blockchain. The online event attracted more than 70 brands, artists and designers including big names like Tommy Hilfiger, Estée Lauder, Philipp Plein,....