Prada Joins Balenciaga And Gucci Web3 Foray With Own NFT Launch
If you have affluent taste, then you’ll know what Prada is all about. Luxury brands today seem to be hedging into the NFT and metaverse space. And it’s not just about chasing the shiny object or the clout effect; it’s a marketing strategy. Prada, dubbed to be the ninth most expensive luxury brand in the […]
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Prada Timecapsule is set to launch on Thursday, Eurovision Winners Kalush Orchestra raised 50 ETH for Ukraine, P2E games see a rise in developing regions, and RTFKT's Loot Pod winners were announced. Following its initial foray into the nonfungible token (NFT) space with the Adidas for Prada re-source project in partnership with digital artist Zach Lieberman and SuperRare, iconic fashion brand Prada has now announced its first independent NFT collection accompanying the Prada Timecapsule.An online event hosted on the first Thursday of every month, Prada Timecapsule has, since December....
Gucci’s past efforts into Web3 have culminated with the brand accepting 12 cryptocurrencies at a few select stores, with a wider rollout planned for the future. The Italian high-end fashion label Gucci has announced it will begin accepting cryptocurrency payments by the end of the month in five of its United States stores, with plans to extend the service to all of its 111 stores in North America.Gucci will accept 12 cryptocurrencies including Bitcoin (BTC), Bitcoin Cash (BCH), Ethereum (ETH), Wrapped Bitcoin (WBTC), Litecoin (LTC), Shiba Inu (SHIB), Dogecoin (DOGE) and five U.S. dollar....
While major fashion brands are going all in on the metaverse and NFTs, brands native to the Web3 space are heading back to physical reality for visibility. Web3 fashion is subverting the narrative at New York Fashion Week (NYFW) this fall. Fashion brands native to the Web3 space will be premiering in real life (IRL) at a two-day show put on by Nolcha Shows.Nolcha Shows has been actively curating events for 14 seasons. Still, this year there will be a Web3 edition featuring Web3 native brands, along with a panel on Web3's impact on the fashion industry's future.In the last few years,....
The iconic luxury brand is now letting holders of ApeCoin purchase its products through Bitpay. Meanwhile, Michael Saylor has a new job. What comes to mind when you think of Gucci? Designer handbags, fashion jewelry, elegant Swiss watches? What about payment integration with an ERC-20 governance and utility token that wants to power Web3? Rolls off the tongue, doesn’t it? The iconic Italian fashion brand announced this week it would expand its payment options to include the Bored Ape Yacht Club-affiliated ApeCoin (APE) — but only through BitPay. In other words, Gucci will let you liquidate....
Balenciaga, a luxury fashion house, will begin accepting bitcoin and other cryptocurrencies as payment online and in select physical locations.